Step Up

Step Up is a spinoff from the hit movie franchise -  the series was picked up at STARZ after originally having its first two seasons on YouTube Red.

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To kickoff Step Up coming to STARZ, we launched a "rewatch" social campaign of Seasons 1 & 2 to expose the series to the STARZ audience and introduce audiences to the new faces joining the show.  

The social media campaign generated over 500K post engagements and a 15MM+ reach.